Greenwashing: Misleading Consumers for Profit
Greenwashing occurs when companies misrepresent their environmental practices or the eco-friendliness of their products to appeal to environmentally conscious consumers. This deceptive marketing strategy can lead to consumer distrust and legal repercussions. For instance, Procter & Gamble faced a lawsuit alleging that their Charmin toilet paper's environmental claims were misleading, highlighting the risks associated with greenwashing. To combat this issue, consumers should critically assess environmental claims, and companies must ensure transparency and accuracy in their sustainability communications to maintain trust and avoid potential legal challenges.